The creative brief was to make graphics to accompany the catch phrases, “data love,” “data wrangler,” “structured or unstructured,” and “carpe data” plus a series of graphics to for the phrases you had me at… “data for good,” “longitudinal,” and “R,” plus something simple for “you had me at future of work.”
These data-oriented graphics became posters, T-shirts, buttons, and other conference swag for Social Policy Research Associates.
I built off of a brand guide provided by the client and included the specific data-related jokes and hashtags they were using for their campaign. Beyond that, all illustration, art direction, and graphic design are my own work.
I especially like “Data Wrangler” (fun and clear correlation between concept and visual) and the choice to include binary numbers as a feature of the T-shirt designs to subtly double down on the data theme.